Experience Alliance Brand Guidelines

Turning human imagination and craft into experiences that reach society.

Experience Alliance stands at the intersection of people, technology and expression. We design the experience a brand releases into the world, shaping complex ideas into forms people can feel, use and remember.

The logo system has four approved variants: MARK ONLY, LOCKUP STACK, LOCKUP WIDE, and REVERSED. Always use approved logo artwork. Each logo card includes direct SVG, PNG, and JPG downloads.

Approved logo files are available for open download. Use SVG for scalable production work, PNG for transparent-background digital use, and JPG for review or sharing when a white or black background is useful.

The primary expression is built around black, white, and gray. Lime, Orange, Yellow, and Lavender are accent colors and should stay within 5-15% of the surface. Only two gradients are approved: Yellow to Lime and Lavender to Orange.

Use Roboto for English and Latin characters, and Zen Kaku Gothic New for Japanese. In mixed copy, use Zen Kaku Gothic New for full-width Japanese and Roboto for half-width alphanumerics.

The recommended expression is quiet. Let black, white, gray, spacing, and contrast carry the structure. Use accent color as a small guide, not as the atmosphere.

Imagery should add materiality and space around the geometry of the logo. Prioritize liquid, resin, marble, exhibition space, interior architectural light, low-saturation portraits, and product stills with generous negative space.

Use a 12-column grid, a 1280px max container, and an 8px spacing scale. Collapse to 4 columns on mobile and 8 columns on tablet.

Voice & Copy is Direct / Considered / Warm. Do not leave difficult ideas as difficult fragments. Preserve complexity while bringing it close enough for people to use.

For publication, partnership, or production use that needs brand expression review, contact the Experience Alliance brand desk.